Announcements

Effectiveness of Advertisements Remains High Across All VOD Ad Loads Says Landmark Industry Study of Video-On-Demand Advertising
November 16, 2011
AAMP Releases Phase I Study Results
May 11, 2011
Advanced Advertising Media Project Grows to 14 Members as ABC, NBCU, CTAM and Intel Join Initiative Cofounded by 4A’s and BlackArrow
May 03, 2011
4A’s, BlackArrow and Leading Media Companies Launch Industry-wide Research Initiative on the Effectiveness of VOD Advertising
March 04, 2011

Downloads

Phase I Report  •  Phase II Report Download the Summaries