News

CT: Survey Sez: Consumers Don't Fast-Forward Through VOD AdsCT: Survey Sez: Consumers Don't Fast-Forward Through VOD Ads
November 28, 2011
RAPIDTVNEWS: VOD advertising significantly increases consumer engagementRAPIDTVNEWS: VOD advertising significantly increases consumer engagement
November 21, 2011
VideoNet: On-demand ad load can be dramatically increasedVideoNet: On-demand ad load can be dramatically increased
November 21, 2011
VideoNuze: Research - Heavier Ad Loads Don't Turn Off On-Demand ViewersVideoNuze: Research - Heavier Ad Loads Don't Turn Off On-Demand Viewers
November 17, 2011
MediaPost: AAMP Says It's OK To Ramp - VOD Research Finds Even Heavy Ad Loads Are EffectiveMediaPost: AAMP Says It's OK To Ramp - VOD Research Finds Even Heavy Ad Loads Are Effective
November 17, 2011
B & C: Report - Heavy VOD Ad Loads Are Effective; Results of a major new survey seen as strengthening business case for VOD advertisingB & C: Report - Heavy VOD Ad Loads Are Effective; Results of a major new survey seen as strengthening business case for VOD advertising
November 17, 2011
Multichannel News: Consumers Receptive To Lots Of Ads In Free VOD; Industry-Backed Research Finds High Engagement For VOD With Ad Loads Comparable to Linear TVMultichannel News: Consumers Receptive To Lots Of Ads In Free VOD; Industry-Backed Research Finds High Engagement For VOD With Ad Loads Comparable to Linear TV
November 17, 2011
MediaPost: VOD Advertising Offers Problems, Maybe PotentialMediaPost: VOD Advertising Offers Problems, Maybe Potential
May 12, 2011
Multichannel: On Demand Summit - Survey Finds VOD's Ad Potential UntappedMultichannel: On Demand Summit - Survey Finds VOD's Ad Potential Untapped
May 11, 2011
CT: AAMP Releases Results of VOD SurveyCT: AAMP Releases Results of VOD Survey
May 11, 2011
CED: Survey - Free VOD advertising has bright future, but work needs to be doneCED: Survey - Free VOD advertising has bright future, but work needs to be done
May 11, 2011
CT: Advanced Advertising Media Project GrowsCT: Advanced Advertising Media Project Grows
May 04, 2011
CED: Advertising coalition AAMP adds ABC, CTAM, NBCU, IntelCED: Advertising coalition AAMP adds ABC, CTAM, NBCU, Intel
May 04, 2011
Multichannel: ABC, NBCU, CTAM, Intel Join VOD Advertising Research InitiativeMultichannel: ABC, NBCU, CTAM, Intel Join VOD Advertising Research Initiative
May 04, 2011
Screen Plays: Ad Agencies Join Effort Aimed At Defining VOD OpportunityScreen Plays: Ad Agencies Join Effort Aimed At Defining VOD Opportunity
March 23, 2011
ITVT: 4A's, BlackArrow 4A's and BlackArrow Launch Research Initiative ITVT: 4A's, BlackArrow 4A's and BlackArrow Launch Research Initiative
March 21, 2011
RapidTVNews (UK): Industry leaders get 'AAMP'd about VOD advertisingRapidTVNews (UK): Industry leaders get 'AAMP'd about VOD advertising
March 17, 2011
CED: Coalition AAMPed to jumpstart VOD advertising By Mike RobuckCED: Coalition AAMPed to jumpstart VOD advertising By Mike Robuck
March 17, 2011
Communications Technology: Media Project Measures Advanced Advertising Within VODCommunications Technology: Media Project Measures Advanced Advertising Within VOD
March 16, 2011
VideoNuze: Advanced Advertising Media Project Looks to Kickstart VOD RevenuesVideoNuze: Advanced Advertising Media Project Looks to Kickstart VOD Revenues
March 16, 2011
B & C: Four A's, BlackArrow Build Industry Support for AAMP Project Group to study VOD advertisingB & C: Four A's, BlackArrow Build Industry Support for AAMP Project Group to study VOD advertising
March 16, 2011
Fierce Cable: AAMP initiative seeks ways to make money on VoD advertisingFierce Cable: AAMP initiative seeks ways to make money on VoD advertising
March 16, 2011
Multichannel News: Research Aims To Validate VOD Ad EffectivenessMultichannel News: Research Aims To Validate VOD Ad Effectiveness
March 16, 2011
MediaPost: 4A's Teams With BlackArrow For Advanced Ad Media, Hope To Jolt VOD MediaPost: 4A's Teams With BlackArrow For Advanced Ad Media, Hope To Jolt VOD
March 16, 2011
Light Reading: Cable Project Tries to Jolt VOD AdvertisingLight Reading: Cable Project Tries to Jolt VOD Advertising
March 16, 2011

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